Girl Racers: Racing 101 Start Your Engines

— by Nika Rolczewski
Republished with permission from Racerchicks.com

The World is So Unfair or How I Got Off My Whining Little Butt and Found the Money to Race

Racing is expensive. Someone has to pay the bills. Look in the mirror, or, read this article. Getting sponsored is really hard, I admit that. Everything about racing is hard, but some things about it are just way more fun than finding the money and it’s easy to focus on doing those things instead. Reality check - no funding means no racing. If you want to race seriously you have to be good at finding money.

Does this sound like your life? Your racing results are great, you have ten championships under your belt, you are practically a household name at your home track, and you have a winning smile, image and celebrity personality. However, you’ve just been blown off by some twerpy 25 year old marketing MBA because of CPT, or ROI or some other acronym and/or mystery ad program that is taking up 100% of his multi-million dollar marketing budget. Just frikkin’ great.

But they loved you, right? You spent hundreds of dollars or more courting the people, providing qualifications to the decision makers and traveling to meetings with the mucky-mucks. But they said, “No.” Don’t they get it? Probably not ... but then neither do you at this point, really.