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— by Nika Rolczewski
Republished with permission from Racerchicks.com
What is a Media List and Why is it Important?
Media: Love them or hate them they are important. What they are for sure is an integral part of getting your team’s story out there. Your sponsors will thank you for any chance you get them mentioned in the media, and happy sponsors equal a happy team.
A media list is a special list of key press contacts that would benefit from receiving your press release - they can be the automotive/motorcycle and sports writers that follow racing but they can also be lifestyle, women’s writers and so much more. Now there are a few ways to establish a media list - it all depends on budget and time. It may just take some research and you can establish a great list of your own. Your local area print, radio and television media have e-mail and fax capabilities, one phone call can find out the particulars. Remember - no ones likes spam, so try to pinpoint the right individual to contact. Most newsrooms have a general address where a release can be sent. Please respect anyone that asks to be taken off your distribution list.
At the track - try to check out the local media center. Here you find the press penned in like wild dogs as they cover the event. They don’t bite - feel free to introduce yourself and make sure your release (and media kit) is available there.
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