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Now, one of the easiest ways to get your news disseminated is to use a service. Public companies must use these services and they can be costly but they also can be a good investment.
The company I work with has been more than helpful in working with my budget. You can buy lists and do the distribution yourself or you can simply supply your release and have them send it “over the wire”.
Let me stress this does not guarantee that you will be getting press coverage but let’s look at the facts, if you have a good release that is sent to 100 people rather than 10, you have a better chance of having it picked up. Don’t be afraid to talk to one of these services, you will be pleasantly surprised how they can work with you to get your story out there.
With your media list in place, remember to send your releases in a timely matter. Think of the boy that cried wolf, and send only when you have the goods.
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