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How to Write an Effective Press Release
— by Nika Rolczewski
Republished with permission from Racerchicks.com
So you’ve become a professional racerchick and need to get your name and accomplishments out there. Although a professional media representative has the background and experience to do this for you - sometimes when starting out you’ll be faced with doing it alone.
We’ve asked people in the industry, the journalists, editors and on the other side the PR and media relations coordinators on how to write an effective press release. Unless you are a household name, chances are your release may not be picked up by the media, but on the same token there is the chance it might. Note that writing your release should differ from the release public companies must write, butthe basic rules remain the same. Be concise, brief and to the point - their time is as valuable as yours.
“I like the heading to be to the point.” said one editor, “I like it to summarize the release.” Another journalist said a catchy headline is sure to draw his attention. They both agree the first paragraph is the most important - make this informative. The preference is still a one-page release - no more! A quote is appreciated but only after the important criteria is dealt with. Please no fluff paragraphs - cut to the chase!
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