Biggest mistakes:

• No Contact Information: If a journalist wants an interview they need to get in touch with you. If there are some important details missing - they need to get in touch with you. Provide all contact information.
• Old News: “Why do I want to hear about your finish when the race was 2 days ago!” said one writer. Remember deadlines - journalists want the goods right away - make sure your release is sent promptly.
• Spelling and Grammar: This racerchick isn’t the best at this herself so proof read, proof read and proof read. A well-written release will show your professionalism - poor copy and silly mistakes take away from you and your team.
• Truth: Are you the fastest and greatest super-racer on this planet? There’s a thin line between padding a release with illogical representation and showing confidence. Keep it factual and honest. This is especially important when including a quote. If your race finish is not podium - that’s fine but do include (without blame) what happened and how you will overcome it in the next race.

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